The Good Football

The Good Football

August Favourites

šŸ· Sipped away like a bottle of wine?

Heloisa de Souza's avatar
Heloisa de Souza
Sep 04, 2025
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Previously on The Good Football
The Good Stuff - Vol VII
July Favourites

It’s September. Summer is starting to leave us, 2025 has peaked, it’s soon going to be dark at 5 pm, and it’s all officially downhill from here, year-wise.

Just kidding. I’m actually excited about the season change and this extra New Year’s Day we get when September comes around. I’ve been doing a lot of dreaming, planning, and writing for The Good Football, and I’m hoping to bring these ideas to life sooner rather than later. Stick around!

Ok, here are the football-related things I liked the most in August:

London!!!

I got to spend a weekend in London, and it was as great as it was short. I absolutely love the diversity of faces, colours, cultures, and styles that hit me as soon as I set foot in the city, and how much richness it adds to a place.

The list of football highlights includes the thrill of experiencing football constantly, everywhere. Maybe it’s true that we find what we’re looking for, and if so, I’m glad my eyes are trained to spot the different jerseys and groups of people heading to the game or the pub to watch a match.

I also got to spend time with

Hayley | Director @ HTVB
, who took me to Richmond and gave me an exclusive and personalized Ted Lasso tour. You can imagine my excitement, and I still can’t believe we sat down at the Prince’s Head pub and had a drink. Still, my favourite part was the conversation we shared about our experiences, struggles, and dreams in this life and industry. I’m so thankful to be surrounded by and connected to people as smart, fun, and kind as Hayley who, from a client, became a friend. If you don’t follow her yet, you’re snoozing, by the way.

I left London with the desire to go back soon and more often—despite the price of coffee. As I get more engaged with women’s football, I know it’s a key hub for those wanting to shape the game, and I’m signing up for that. So, yeah, I’m officially looking for clients and projects over the pond. If you’re in London and have ideas, let’s talk.

Marta at the Copa AmƩrica Femenina

August started with Brazil snatching the Copa AmĆ©rica Femenina in a journey worthy of a movie, especially for our one and only queen, Marta. The 38-year-old, arguably the actual GOAT of women’s football, is not only not too old for the game, but she was pivotal in our win in Colombia last month. She deserves all the flowers we can give her, and I hope this was a prelude to the World Cup win that will crown her outstanding, legendary, trailblazing career.

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