The Good Football

The Good Football

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The Good Football
The Good Football
June favorites

June favorites

🔭​ Plus a glimpse behind the scenes and into what’s next

Heloisa de Souza's avatar
Heloisa de Souza
Jul 03, 2025
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The Good Football
The Good Football
June favorites
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Previously on The Good Football
A lot of life, a little bit of football
Dear Aitana,

The Good Football is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Happy New Month!

So… I’m trying something new.

I want to test a lighter format for paid posts: sharing some of my favorite things from the past month with you, football-related and beyond.

I’m hoping it also becomes a space where I can hear back from you, and let you shape The Good Football in some way.

Shall we give it a try?

Young woman writes letter to a desk, Hippolyte Louis Garnier, c. 1827 - c. 1830

Female players’ paid partnerships flooding my feed

I follow my favorite players on Instagram, and lately, I noticed my feed has been filled with their paid partnership posts. Maybe it’s the Women’s EURO anticipation, or FIFA dates for Brazilian players, but I like to think brands are finally catching on.

It brings me so much joy to see every single ad posted by Kika, Aitana, Kerolini, Alexia, Paralluelo, Graham, Patri, and more. I happily engage with them all because I want these women’s faces everywhere, from my feed to my city streets. Bring on the ads cause I’ll watch and click on all of them!

alexiaputellas
A post shared by @alexiaputellas

Los Williams

I binge-watched a few (too many?) sports documentaries in June, and Los Williams was by far my favorite. The film tells the story of Iñaki and Nico Williams, the brothers who play for Athletic Bilbao, and their family’s journey from Ghana to the Basque Country in Spain.

It’s a movie about immigration, family, the courage and strength that carry dreams forward, and football, of course. Beautifully made and totally worth a watch.

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