October Favourites
A shorter list for shorter days 🥲​
Previously on The Good Football
The Science of Liking Footballers
September Favourites
Hi everyone,
The last edition of The Good Football quickly became one of my favourites to write, and I’m so glad many of you enjoyed reading it. Thank you for all the feedback. Thank you for the feedback, and a big welcome to the new subscribers. If you haven’t read it yet, you can catch it here.
No onto last month’s favourite football things:
Working with Fútbol Más
I’ve been friends with the great folks from Fútbol Más España for a few years now, and a huge fan of the work they do here, using football as a tool to impact young lives. If you’re not familiar with their work, go check them out!
I recently started collaborating with them as a consultant, helping with various aspects of their communication, marketing, and brand. What a privilege it has been to have an even closer look at the impact they’re generating, and to play a small part in it too.
If you need to renew your hopes in the power of football to make the world a bit better, Fútbol Más won’t fail you. Take Jude’s word if you don’t believe mine:
This Instagram Story
Speaking of the power of football, this story really touched me. Clara is an incredibly creative and authentic content creator whom I follow mostly for the creativity, visuals, and fashion inspo. So when she shared this heartfelt note one Sunday morning about how football has changed her son’s and her family’s life, it was such a beautiful surprise.
It felt really satisfying and affirming to come across this message outside the football + impact bubble, and be reminded that this really does make a difference in the real world.
Brazil 2 x 1 England
The Brazilian Women’s national team won the friendly played against England last month, even being one woman down for most of the game. This is such a big deal! I love this for our women and for the road we have until the World Cup in 2027. I’m really hoping this can be a game-changer for the women’s football culture in Brazil.
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