“Bad Branding is like the Wizard of Oz Curtain” is such a great way of putting it.
If there’s one thing that consumers really identify with, it’s transparency. And like you said: people can see through fluff very easily. They will figure out the truth eventually. When that happens, it’s a lose-lose situation for brands. They’ve wasted time and money trying to represent themselves inauthentically, and they’ve lost trust with consumers.
Yes to everything you wrote! I've been having conversations with different people about some of these brands in the sector, and it's unanimous - we can all tell when they don't mean what they say. Thank you for sharing your thoughts, Angus!
“Bad Branding is like the Wizard of Oz Curtain” is such a great way of putting it.
If there’s one thing that consumers really identify with, it’s transparency. And like you said: people can see through fluff very easily. They will figure out the truth eventually. When that happens, it’s a lose-lose situation for brands. They’ve wasted time and money trying to represent themselves inauthentically, and they’ve lost trust with consumers.
Yes to everything you wrote! I've been having conversations with different people about some of these brands in the sector, and it's unanimous - we can all tell when they don't mean what they say. Thank you for sharing your thoughts, Angus!
Def still here and loving this -- we need to be able to discuss the role and influence that brands have, cause it's a lot !!
AMEN! So glad it resonated with you!