Welcome to The Good Football,

a space for those who are passionate, interested, or curious about football's immense power to bring forth transformation to our society - and how its positive impact can strengthen brands in this ecosystem: clubs, athletes, leagues, sponsors, media, and more.

Instead of looking at impact as a corporate or moral obligation or a shallow token that no one really wants, The Good Football proposes to approach it as opportunity. As a gold mine of possibilities that cause positive change in real lives and the planet, drive better business, and foster relevant, loved brands.

This is a place for those who want to be a part of growing the business of The Good Football, the football that is good on and off the pitch.

If The Good Football and the topics covered here resonate with you, don't hesitate to reach out and connect!

Subscribe to The Good Football

A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

People

I like football, branding, communication and social impact. And Ted Lasso - the show and the man. I help brands that want to generate a positive impact in and through football - and communicate it well.