Archive - The Good Football

How to lose a fan in 100 years

⚠️ Spoiler: They can't. Football fandom makes no sense, and that’s exactly why it’s powerful.

Mar 27 •

Heloisa de Souza

February 2025

January 2025

November 2024

The Good Stuff - Vol VI

❤️‍🩹 Yet I still dare to hope when I remember these things

Nov 6, 2024 •

Heloisa de Souza

October 2024

What happened to Marcus Rashford?

🤔 And why I realized that wasn’t the question I needed to ask.

Oct 25, 2024 •

Heloisa de Souza

Love your club, but despair sometimes about football?

Oct 18, 2024 •

Hayley Davinson

Ditch the purpose-driven branding

🙏🏽 I beg you. (Plus a particularly fire 🔥 list of The Good Links)

Oct 10, 2024 •

Heloisa de Souza

Could brands bridge the gap in women’s football growth?

Here is why smaller brands are a perfect match for the women's game

Oct 5, 2024 •

Heloisa de Souza

September 2024

For once, green

An open letter to Real Betis Balompié

Sep 27, 2024 •

Heloisa de Souza

August 2024

The Good Stuff - Vol. V

🌴 A summer read for your iced coffee break 🧊

Aug 22, 2024 •

Heloisa de Souza

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