Archive - The Good Football

The Good Stuff - Vol VII

🥥 The easiest read of the summer

Aug 14 •

Heloisa de Souza

July Favourites

✨ Euros, photography, Matildas, Rashford, and a The Good Football documentary(?)

Aug 3 •

Heloisa de Souza

July 2025

Football’s Groundhog Day

Notes from an unsent letter

Jul 23 •

Heloisa de Souza

June favourites

🔭 Plus a glimpse behind the scenes and into what’s next

Jul 3 •

Heloisa de Souza

June 2025

A lot of life, a little bit of football

Let me tell you about my grandpa

Jun 22 •

Heloisa de Souza

May 2025

From the stands with love (i molt orgull) ❤️‍🩹

May 29 •

Heloisa de Souza

March 2025

How to lose a fan in 100 years

⚠️ Spoiler: They can't. Football fandom makes no sense, and that’s exactly why it’s powerful.

Mar 27 •

Heloisa de Souza

February 2025

Can football teams gain the world without losing their soul?

Or how I accidentally became a Catalan purist

Feb 14 •

Heloisa de Souza

Why I’m sick of seeing people make the business case for women’s football

A guest post by Hayley Bennett

Feb 6 •

Hayley | Director @ HTVB

January 2025

Guaraná Antarctica aces impactful sponsorships

🥤 How the Brazilian brand is raising the bar for women's football sponsorship

Jan 30 •

Heloisa de Souza

Looking for the good football

🎆 A tale for the new year

Jan 16 •

Heloisa de Souza

November 2024

The Good Stuff - Vol VI

❤️‍🩹 Yet I still dare to hope when I remember these things

Nov 6, 2024 •

Heloisa de Souza

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