The Good Football

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When Football Does More: What we learned from Premier League Foundations
💡​ A guest post by The Sports Effect
Nov 13 • 
Heloisa de Souza
 and 
Mark Lewis (The Sports Effect)
October Favourites
A shorter list for shorter days 🥲​
Nov 10 • 
Heloisa de Souza

October 2025

The Science of Liking Footballers
🧪​ A study in performance, personality, and purpose.
Oct 24 • 
Heloisa de Souza
September Favourites
🥲​ Spolier: I cried.
Oct 13 • 
Heloisa de Souza
Throwback Tracks
📀​ A handpicked mixtape from The Good Football, just for you
Oct 2 • 
Heloisa de Souza

September 2025

August Favourites
🍷 Sipped away like a bottle of wine?
Sep 4 • 
Heloisa de Souza

August 2025

The Good Stuff - Vol VII
🥥​ The easiest read of the summer
Aug 14 • 
Heloisa de Souza
July Favourites
✨​ Euros, photography, Matildas, Rashford, and a The Good Football documentary(?)
Aug 3 • 
Heloisa de Souza

July 2025

Football’s Groundhog Day
Notes from an unsent letter
Jul 23 • 
Heloisa de Souza
June favourites
🔭​ Plus a glimpse behind the scenes and into what’s next
Jul 3 • 
Heloisa de Souza

June 2025

A lot of life, a little bit of football
Let me tell you about my grandpa
Jun 22 • 
Heloisa de Souza

May 2025

Dear Aitana,
From the stands with love (i molt orgull) ❤️‍🩹​
May 29 • 
Heloisa de Souza
© 2025 Heloisa de Souza
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