Archive - The Good Football

The Science of Liking Footballers

🧪 A study in performance, personality, and purpose.

Oct 24, 2025 • Heloisa de Souza

Guaraná Antarctica aces impactful sponsorships

🥤 How the Brazilian brand is raising the bar for women's football sponsorship

Jan 30, 2025 • Heloisa de Souza

Could brands bridge the gap in women’s football growth?

Here is why smaller brands are a perfect match for the women's game

Oct 5, 2024 • Heloisa de Souza

Can football teams gain the world without losing their soul?

Or how I accidentally became a Catalan purist

Feb 14, 2025 • Heloisa de Souza

The Good Football Trend Report 2024

How will football change - and change the world - this year?

Mar 1, 2024 • Heloisa de Souza

November favourites

🫥 Better late than never I guess?

Dec 21, 2025 • Heloisa de Souza

Lamine, Nico, and the football we want

At the Euro's final, the good football comes is the shape of a duo.

Jul 14, 2024 • Heloisa de Souza

June favourites

🔭 Plus a glimpse behind the scenes and into what’s next

Jul 3, 2025 • Heloisa de Souza

August Favourites

🍷 Sipped away like a bottle of wine?

Sep 4, 2025 • Heloisa de Souza

A lot of life, a little bit of football

Let me tell you about my grandpa

Jun 22, 2025 • Heloisa de Souza

The Good Footballer: Morten Thorsby

Have you ever met a footballer who is also an environmentalist?

Jun 20, 2024 • Heloisa de Souza

Looking for the good football

🎆 A tale for the new year

Jan 16, 2025 • Heloisa de Souza

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