The Good Football | Heloisa de Souza | Substack

Magic is Stubborn (and so am I)

👋 Saying goodbye to a football-packed summer

Sep 25 • Heloisa de Souza

Spotted: The Good Football at the World Cup — Vol II

💌 Mostly good news, zero TV screen photos

Jun 29 • Heloisa de Souza

Spotted: The Good Football at the World Cup — Vol I

🆘 The Socceroos have taken over my algorithm

Jun 22 • Heloisa de Souza

Bad World Cup, good football?

🤞🏽Hear me out: there might be an opportunity in the chaos

Jun 13 • Heloisa de Souza

🪄 Friendships, football, faith, and a little magic

Jun 7 • Heloisa de Souza

Most Popular

The Science of Liking Footballers

Oct 24, 2025 • Heloisa de Souza

Guaraná Antarctica aces impactful sponsorships

Jan 30, 2025 • Heloisa de Souza

Could brands bridge the gap in women’s football growth?

Oct 5, 2024 • Heloisa de Souza

Can football teams gain the world without losing their soul?

Feb 14, 2025 • Heloisa de Souza

The Good Football

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