The Good Football

The Good Football

Home
Notes
Archive
About
September Favourites
🥲​ Spolier: I cried.
Oct 13 • 
Heloisa de Souza
2
Most Popular
View all
Guaraná Antarctica aces impactful sponsorships
Jan 30 • Heloisa de Souza
8
Could brands bridge the gap in women’s football growth?
Oct 5, 2024 • Heloisa de Souza
6
Can football teams gain the world without losing their soul?
Feb 14 • Heloisa de Souza
20
7
Throwback Tracks
📀​ A handpicked mixtape from The Good Football, just for you
Oct 2 • 
Heloisa de Souza
2
1
August Favourites
🍷 Sipped away like a bottle of wine?
Sep 4 • 
Heloisa de Souza
4
The Good Stuff - Vol VII
🥥​ The easiest read of the summer
Aug 14 • 
Heloisa de Souza
3
2
July Favourites
✨​ Euros, photography, Matildas, Rashford, and a The Good Football documentary(?)
Aug 3 • 
Heloisa de Souza
3
Football’s Groundhog Day
Notes from an unsent letter
Jul 23 • 
Heloisa de Souza
5
June favourites
🔭​ Plus a glimpse behind the scenes and into what’s next
Jul 3 • 
Heloisa de Souza
4
3
A lot of life, a little bit of football
Let me tell you about my grandpa
Jun 22 • 
Heloisa de Souza
12
4
The Good Football
The Good Football
A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

The Good Football

AboutArchiveRecommendationsSitemap
© 2025 Heloisa de Souza
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture