The Good Football

The Good Football

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The Science of Liking Footballers
🧪​ A study in performance, personality, and purpose.
Oct 24 • 
Heloisa de Souza
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Guaraná Antarctica aces impactful sponsorships
Jan 30 • Heloisa de Souza
Can football teams gain the world without losing their soul?
Feb 14 • Heloisa de Souza
Could brands bridge the gap in women’s football growth?
Oct 5, 2024 • Heloisa de Souza
September Favourites
🥲​ Spolier: I cried.
Oct 13 • 
Heloisa de Souza
Throwback Tracks
📀​ A handpicked mixtape from The Good Football, just for you
Oct 2 • 
Heloisa de Souza
August Favourites
🍷 Sipped away like a bottle of wine?
Sep 4 • 
Heloisa de Souza
The Good Stuff - Vol VII
🥥​ The easiest read of the summer
Aug 14 • 
Heloisa de Souza
July Favourites
✨​ Euros, photography, Matildas, Rashford, and a The Good Football documentary(?)
Aug 3 • 
Heloisa de Souza
Football’s Groundhog Day
Notes from an unsent letter
Jul 23 • 
Heloisa de Souza
June favourites
🔭​ Plus a glimpse behind the scenes and into what’s next
Jul 3 • 
Heloisa de Souza
The Good Football
The Good Football
A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

The Good Football

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