The Good Football

The Good Football

Home
Notes
Archive
About
August Favourites
🍷 Sipped away like a bottle of wine?
Sep 4 • 
Heloisa de Souza
4
Most Popular
View all
Guaraná Antarctica aces impactful sponsorships
Jan 30 • Heloisa de Souza
8
Could brands bridge the gap in women’s football growth?
Oct 5, 2024 • Heloisa de Souza
6
Can football teams gain the world without losing their soul?
Feb 14 • Heloisa de Souza
20
7
The Good Stuff - Vol VII
🥥​ The easiest read of the summer
Aug 14 • 
Heloisa de Souza
3
2
July Favourites
✨​ Euros, photography, Matildas, Rashford, and a The Good Football documentary(?)
Aug 3 • 
Heloisa de Souza
3
Football’s Groundhog Day
Notes from an unsent letter
Jul 23 • 
Heloisa de Souza
5
June favourites
🔭​ Plus a glimpse behind the scenes and into what’s next
Jul 3 • 
Heloisa de Souza
4
3
A lot of life, a little bit of football
Let me tell you about my grandpa
Jun 22 • 
Heloisa de Souza
12
4
Dear Aitana,
From the stands with love (i molt orgull) ❤️‍🩹​
May 29 • 
Heloisa de Souza
9
5
How to lose a fan in 100 years
⚠️​ Spoiler: They can't. Football fandom makes no sense, and that’s exactly why it’s powerful.
Mar 27 • 
Heloisa de Souza
6
4
The Good Football
The Good Football
A newsletter for those who believe that, when football is good, it transcends the boundaries of the sport and creates brand value and positive change on and off the field. Welcome to the newsletter that talks football, branding and social impact.

The Good Football

AboutArchiveRecommendationsSitemap
© 2025 Heloisa de Souza
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture